The world knows people enjoy free things. Giving away stuff is a tool that marketers use to plug into a new audience, and engage with their current one.  The purpose of engagement is to get people to interact with your brand. That includes tweeting, commenting or sharing the content you’ve posted. The more extended vision is to get people to your website and purchase the brand.  So, how do you do brand giveaways right to increase engagement?  Here are a few tips:

Make It Worth Their While 

People want to get something they can use. It can be practical as a subscription service or a soffit repair.  Therefore, when offering  brand giveaways, ensure the items enrich their lives so much that they’ll make a purchase afterwards. It needs to translate into sales, where those who don’t get to win the item or service still want to get their hands on it. That means no cutting corners when it comes to quality and delivery.  Otherwise, it will work against your brand.

Tailor It Accordingly

You certainly know there are different rules of engagement when it comes to various social media platforms. Therefore, ensure that you tailor your content accordingly.  Copy and pasting won’t do you any favors.  You have to keep in mind that the audiences across the platforms are different, and have to be spoken to in a different language.  Twitter calls for wits, while Facebook focuses on emotional appeal.

High-Quality Images

Photographs what will draw in your audience. You have to make sure that the picture of your brand giveaways are professionally done. If you’re working with a brand partner, ask for their marketing materials instead of taking the photos yourself.  How well you capture the giveaway will speak of your brand.  So, make sure you do it right.

Make It Fun and Simple

Having people feel a sense of excitement will drive them to increase engagement.  Encourage them to share the brand giveaway with others. Using language, images, prompts, responses and captions to engage.  That means keeping it simple and not making them have to work hard for the prize.

Wrap Up

The purpose of a contest or  brand giveaways is to create hype and have you like the brand.  Furthermore, they want people who are engaging to have a good time. Last, have a call to action. That could be having them follow your accounts, or sign up for the mailing list. Once you watch the numbers skyrocket, you’ll know you’ve done your part.