The Packaging of Food Products Can Affect the Taste

 

Have you ever wondered why some things just taste better when eaten or drunk from certain containers?  For instance, it is believed that coffee will taste stronger if you drink it from a white mug as compared to a clear one.  This seems to be true even though it is the same brew.  Additionally, it appears that all senses are involved in the sensation of taste.  Packaging manufactures have taken note.  As a result, there are different types of boxes for different product types.  This is part of the food product packaging concept.

You can learn more here https://www.boxcoop.com/boxes-by-industry/food-beverage.  So, lets delve a little deeper into the matter and discover how and why these connections exist in our minds.

Suggestive Design Can Be Healthier

For instance, products that suggest saltiness can use a food product packaging concept that reduces the salt content without compromising the taste of the food.  Similarly, sugar content in a lot of foods could be significantly lowered with the use of these food product packaging concept too.  Again, what’s important is the suggestion that the product is healthier and there is no perceived change in the taste to consumers.

The Picture on the Package Goes a Long Way

Consumers seem to be trained to look for certain elements on packaging too.  In most cases, these clues are subconscious.  They are a reflection of what our ancestors looked for in the food they choose.  However, you can make a conscious effort to pick up on those clues.  For instance, if the package displays the product contained inside, customers are more likely to connect with the product being high quality and tasty.  This packaging concept is often employed by food brands.

The next time you go food shopping, take a closer look at the packaging. You may be pleasantly surprised and empowered by having knowledge of how brands advertise.

packaging food products

The Colors Affect 

For humans, colors can represent a lot of things.  But, there are some colors and associations which go beyond our conscious minds.  They delve deep into our primordial nature.  For instance, red and yellow are primary colors when it comes to food.  These colors stimulate hunger.  Which is why food brands will use these colors in their advertisement.

Brown and similar earthy tones are associated with nature and natural foods. The same kind of association comes with green, but the use of this color has reduced in the past few years.

Bright and bold colors are typically reserved for candy and other sweet products. The intensity of the color usually reflects the intensity of the taste of the product. On the other hand, reserved and pastel colors are used for savory products.  They signify a rich and deep flavor of high-end products.

The Tactile Texture Matters 

For many, the packaging is just a container.  It simply preserves and houses the product until it is used. However, there is so much more that goes on into packaging the product for potential consumers.  For example, the feel of the box can persuade you that the contents of the box are of high quality.  It can signify high quality even if is not.  Furthermore, the most recent texture marketing move was done by the potato chips producers.  The companies want to give the impression that their product is healthier.  As a result, they started using matte bags as opposed to the traditional shiny ones.

Finally, if you are in the food business, you should spend time designing your package.  Since, it will become a part of your product’s image the time will be an investment.  There are companies which can help you with that part, if you’re not design-savvy.  If you’re not in the food business, becoming knowledgeable of the packaging concepts can be beneficial simply because you’re a consumer.

Signature

Speak Your Mind

*

Comments

  1. This is really interesting. I’m always fascinated by marketing techniques. I must say there are things that I have always felt taste better based on what they come in.

    I haven’t heard of the coffee one though. Mostly I’m just concerned about the type of cup it comes in. My family has been known to ask for to go cups when staying to enjoy coffee at a coffee place just because it gets cold so fast in an open cup. :-p

    • Rhonda Gales says:

      Happy New Year Elizabeth.  I can relate to the coffee cup issue.  I purchase insulated coffee cups to take with me while I’m running errands or traveling.  I thought marketing techniques were interesting too.  I’m trying to pay more attention to packaging when I’m shopping now, lol.  More expensive is not always better.  Somebody has to pay for the package, lol.

  2. Very interesting article! I have known for a long time that companies do things to make us reach for their products more often, but I had no idea of the specifics. Thank you for the info and for the links!

    • Rhonda Gales says:

      Happy New Year Teresa. Yes, companies have the ability to get into our heads.  I’m striving to be more aware while I’m shopping now.  Thanks for stopping by. Please come back.